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Meet Shelley Herman of Shelley Herman Designs in Studio City

Today we’d like to introduce you to Shelley Herman. So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.As an abstract painter, I’ve always been interested in color and form. I’ve also been obsessed with jewelry since I was very young, and thought once I had more time, I’d learn how to make it. After years of working seasonally in television production, I started making necklaces during my hiatus periods. I loved the process with the first piece, and started going to gem shows. I was immediately attracted to rough stones and unusual textures, and found that many of the stones I loved resembled the images in my color field paintings. From the beginning I decided I would make one-of-a-kind pieces, since I personally like to wear unique, statement jewelry. I’ve expanded my designs to include Asian and North African silver antiques, so I search out new and exotic materials at every gem show I can get to. My work sells primarily in museum stores around the country, as well as in boutiques and at private trunk shows. Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?The economy has made it a bit of a rollercoaster, but never a struggle. I love the process so much and find it meditative, so no matter what else is happening, I have a creative life. Alright – so let’s talk business. Tell us about Shelley Herman Designs – what should we know?I am the company. I choose the stones, then design and construct every piece of jewelry. My years as a visual artist have been very helpful in the design aspect, which comes easily to me. I rely on my own taste, and have become known for my exotic materials and unusual combinations of elements. Is there a characteristic or quality that you feel is essential to success?A love of the materials, energy, and belief in my product. I also enjoy interacting with my clients. Contact Info: Address: 11310 Sunshine TerraceStudio City CA 91604Website: www.shelleyhermandesigns.comPhone: 818-755-1836 studio/ 818-486-9027 cellEmail: sheldesigns@earthlink.netInstagram: shelleyhermandesignsFacebook: shelleyhermandesigns ...